Job description

Location: National – Regular working days in Sunderland with overnight stays as required

Hours: Monday to Friday, 09:00 – 17:30 (flexibility required to meet business needs)

Reporting To: Head of Retail

Role Overview

As Brand Divisional Sales Manager, you will lead a team of Regional Sales Managers (RSMs) to deliver exceptional performance across your division. This strategic leadership role focuses on driving sales, enhancing operational efficiency, and fostering a high-performance culture. You will work closely with the Head of Retail, Head of Brand, and other departments to achieve business goals, elevate customer experience, and support growth initiatives.

Key Responsibilities

Strategic Leadership & Innovation

Develop and execute strategies to meet divisional sales and profitability targets.
Identify opportunities to grow revenue, streamline operations, and improve customer satisfaction.
Promote innovation and creative problem-solving across teams.
Support business acquisitions and ensure smooth integration of new teams.

Team Leadership & Development

Inspire, coach, and guide RSMs to exceed KPIs and deliver outstanding results.
Conduct regular 1:1s, offering feedback and tailored development plans.
Build high-performing, customer-focused teams across the division.

Operational Excellence

Ensure consistent application of company policies and procedures.
Lead continuous improvement initiatives to boost efficiency and profitability.
Analyse divisional P&L accounts to identify trends and opportunities.

Customer Experience

Champion a culture of exceptional service, embedding SMILE values in all interactions.
Monitor customer feedback and implement service enhancements.

Collaboration & Stakeholder Engagement

Build strong relationships with internal teams, suppliers, and external partners.
Represent the division in meetings and provide strategic updates.
Collaborate with Recruitment, L&D, and the Apprentice Delivery Centre to attract and develop talent.
Work closely with the Head of Brand to align and deliver brand objectives.

Performance Reporting

Provide regular performance updates and data-driven insights to senior leadership.
Prepare and deliver presentations showcasing divisional achievements and strategic plans.

Qualifications & Experience

Proven experience in strategic leadership, driving innovation and operational improvements.
Strong analytical and organisational skills with a track record of delivering impactful strategies.
Demonstrated success in achieving sales and profitability targets in a customer-focused environment.
Excellent communication, negotiation, and interpersonal skills.
Proficiency in IT systems and data-driven decision-making.
Experience in business acquisitions is advantageous.

Skills & Attributes

Leadership & Innovation

Visionary leader who embraces change and encourages creativity.
Resilient and adaptable, capable of managing multiple distinct brands.

Collaboration & Teamwork

Builds cohesive, motivated teams through trust and shared goals.
Fosters a supportive and inclusive working culture.

Customer Focus

Continuously seeks ways to exceed customer expectations through service and system enhancements.

Attention to Detail

Delivers high-quality work with precision, presenting complex information clearly to varied audiences.