Social Media Video Executive

We are seeking a driven & creative Social Media Video Content Executive, who is passionate about crafting video content that not only grabs attention but also drives meaningful engagement.

In this role, you will lead the creation of high-quality video content for platforms such as Instagram, TikTok, YouTube, LinkedIn, Facebook and other social channels, ensuring alignment with our brand's vision and strategic goals.

You will own the entire content lifecycle - from ideation, content calendar planning, and production to editing, publishing, and performance analysis. Additionally, you’ll oversee paid video ads, using your expertise to increase growth across all platforms. You’ll have a keen eye for emerging social trends and love bringing fresh, creative ideas to the team to help shape and evolve our social media strategy.

This dynamic role will see you collaborating closely with the wider business to create impactful video content that engages audiences across over 1,000 brand social media channels.

Competences / Qualifications

• Minimum 2-year Social Media content creation experience

• Strong creative vision and a drive to produce engaging content

• Proven experience with high quality video production standards

• Expertise in shooting and editing short to mid form video content

• Impeccable attention to detail, and a strong eye for visual aesthetics

• Ability to manage multiple projects in a fast-paced environment

• A strong understanding of social media algorithms and trends

• Familiar with tools like Meta Business Suite and TikTok Analytics to measure video performance and optimise content

• Willingness to learn and adapt to new video production tools, editing software, and platform updates

• Passionate about keeping up with the latest social media trends and industry updates

• Self-motivated with the ability to take initiative and prioritise tasks effectively

• Comfortable working under pressure and meeting tight deadlines

Specific Duties

• Plan, shoot, and edit video content tailored to various social media platforms, ensuring alignment with brand aesthetics and identity

• Explore and implement new videography and editing techniques to keep content fresh and engaging

• Stay up to date on the latest social media trends and proactively suggest creative ways to craft platform-specific video content

• Optimise video content for different platforms and audiences to maximise reach, engagement, and impact

• Serve as a video editing resource for the broader team, including creating internal videos as required

• Collaborate closely with various business stakeholders to plan and execute social media content that aligns with business goals and campaigns

• Lead meetings with various business divisions to gather input, propose effective content plans, and deliver on agreed objectives

• Manage and execute paid social media advertising campaigns accurately and effectively

• Monitor and analyse content performance, providing actionable recommendations to enhance results

• Conduct regular competitor analysis to ensure the brand remains competitive and top-of-mind

• Act as the ambassador for video content within the business, building a centralised asset bank for localised use

• Provide support and guidance to internal customers on social media queries face to face, over the phone and via email

• Contribute to a consistent and cohesive digital strategy across all platforms

• Willingness to travel as needed to capture content on-site, such as at retail branches, airports, and ports

General

• To undertake any other duties that may fall into the job criteria

• Full UK driving licence required

• Expectation to travel nationwide when required

NB – this job description is not intended as an exhaustive list of all duties and responsibilities of the post but simply reflects the key areas involved