Social Media Auditing Executive

We are looking for an individual with a particular interest in Social Media marketing and a strong auditing/Governance skillset to ensure the Hays Travel brand is managed effectively and accurately across various digital profiles including social media.

As a Social Media Auditing Executive, you will lead the governance standards for numerous online platforms to ensure the relevant touchpoints are to a high standard, professionally executed and accurate to create a positive brand perception which is recognisable, whilst reducing risk against our brand.

You will work with the wider Social Media Operations team to identify areas for training and knowledge building, as well as developing procedures and resources to achieve consistency of the brand online to drive community engagement. 

What will be your key responsibilities? 

• Develop the social media and community governance framework, undergoing regular audits to identify areas of risk and recognise potential opportunity 
• Lead the development of the social media standards for all business divisions
• Audit the quality of content for all social media activity and wider community touchpoints 
• Propose procedures to improve effectiveness and efficiency across a high volume of profiles
• Keep up to date with all social media regulations & compliance and assure they are implemented into the wider business effectively
• Audit all digital communications to ensure a consistent tone of voice and service level agreements are achieved
• Work with the content & engagement team to develop social media style guidelines to ensure content creation is done so in a consistent way that supports the brand image
• Manage the monitoring of all paid social media advertising ensuring accuracy across budgets, targeting, compliance and general set up
• Oversee Google My Business for the retail estate, including supporting with training, resource creation, profile updates & amendments, best practice and measurement
• Manage access control for all social media accounts and online business profiles
• Identify opportunities and propose new ideas & concepts to enhance the Hays Travel brand online
• Deliver training & support to sales agents surrounding all areas of social media when required
• Support the wider social media teams when required to achieve a consistent social media strategy
• Service incoming queries from sales agents and colleagues via telephone, live chat and email
• Undergo administration duties to support the operational running of the department including social media paid advertising set up

What competencies we are looking for? 

• Ability to act on own initiative and prioritise workload
• Exceptional levels of accuracy and attention to detail 
• Enjoys working in a process-driven & framework environment
• Excellent organisational skills
• Analytical thinking
• Experience of working in a fast paced environment
• Positive working attitude and desire to put forward ideas
• Strong understanding/experience of managing a brand image online and the potential risks to the business
• Customer-focussed approach to marketing

 What experience we are looking for?

• Digital Marketing/Social Media experience required

• A good working knowledge of all Social Media platforms including Facebook, Twitter, Instagram and LinkedIn

   About Us

As the UK’s largest independent travel agency, Hays Travel specialise in providing good value, quality holidays alongside excellent customer service. We work with all leading suppliers and can package holidays that include hotels, flights, cruises, tours, attraction tickets, and more. We have over 470 Branches throughout the UK and our Head Office based in Sunderland, is home to tour operator teams, finance, marketing, people/HR and IT, plus many more. We have been operating for over 40 years, and continue to grow each year.

Our values 

Our SMILE values are embedded in to our Company and ensures our teams work strongly together. You and all of our colleagues will ensure that the Hays Travel values are demonstrated at all times.

• Supportive
• Motivational
• Innovative
• Loyal
• Excellence

What it’s like to work for us? 

Whichever location or department you work in, our people are always at the heart of everything we do. We offer a range of training programmes to help you progress personally and professionally, as we know the benefits of promoting and rewarding our hardworking colleagues are extremely important.

Of course, it's not all about work, we're very sociable and there are always lots of team nights-out and company parties. Plus, there are opportunities to travel abroad on educational trips, and you can also take advantage of our colleague discount when booking your own holidays.

Ref: Hays2