Regional Sales Manager - South West England

Posted 21 March 2024
Business Area Retail

Job description

The core responsibility of this role is to be accountable for the performance of a Retail region and drive performance in order to achieve business objectives. To manage and lead the retail sales teams in a given region in line with business objectives. The core competencies of this role include the delivery of the company’s retail targets, ensuring that the managers and teams are motivated and inspired to achieve targets and deliver excellent customer service. 


What will be your key responsibilities? 

  • To achieve set targets and KPI’s in travel and foreign exchange 
  • Undertake branch visits and sales calls to ensure standards and sales are maintained and delivered, setting clear objectives whilst giving feedback and ensuring that follow ups are planned 
  • Drive topical and commercial deals as directed by head office 
  • Lead and manage the branch managers to ensure policies and procedures are followed these being company policy along with laws set by FSA 
  • Ability to adapt to a flexible approach to meet the needs of the business 
  • Where required demonstrate to managers all aspects of their role EG: Enquiry management, Apps, Facebook, Isell 
  • To be able to use the reporting systems effectively to determine what is required to maintain or improve performance and set appropriate actions. 
  • Provide coaching, guidance, support and set professional development plans to assist employees to reach their full potential, using performance management to engage and improve your team 
  • Responsibility for Regional profit and loss (P&L) 
  • Assist with people related matters within the region inclusive of recruitment and apprenticeships 
  • To identify and drive opportunities within the region to increase sales 
  • Ensure customer service is delivered to the Hays standard reviewing Feefo and discussing service with customers directly 
  • Communicate effectively with the teams using our in house intranet system, this is via messages videos & Zoom 
  • Communicate with key areas of the business regularly, providing detailed solution based feedback 
  • Identify opportunities for external events i.e.: holiday show and recruitment 
  • Maximise and mange local community partnership opportunities 
  • To ensure that a system of continuous review and improvement is undertaken for our procedures 
  • To attend regular trade meetings to give an overview of the region’s performance 
  • To be an advocate of social media to the company standards 
  • To support the managers with the development of their teams 

 What competencies we are looking for? 

  • Be able to demonstrate a strong management track record, showcasing your experience 
  • Strong strategic, analytical and organizational skills and the ability to work to deadlines 
  • A track record of developing your team & ensure that they have continuous professional development 
  • To be able to demonstrate to your teams around process and procedures 
  • To be able to review performance and look at the areas of opportunity within you region 
  • Ensures the highest levels of service are delivered at all times in line with SMILE values. 
  • The ability to communicate with your team and also on a one to one basis with influence, diplomacy and negotiating skills. 
  • Attention to detail and able to present information in formats, written, video and zoom. 
  • An independent, strong and creative thinker 
  • Strong Leadership skills 
  • Be able to reflect on own performance and look for opportunities to improve 

What experience we are looking for 

  • To have experience of working in a similar role within the travel industry. 

 About Us 

As the UK’s largest independent travel agency, Hays Travel specialise in providing good value, quality holidays alongside excellent customer service. We work with all leading suppliers and can package holidays that include hotels, flights, cruises, tours, attraction tickets, and more. We have over 470 Branches throughout the UK and our Head Office based in Sunderland, is home to tour operator teams, finance, marketing, people/HR and IT, plus many more. We have been operating for over 40 years, and continue to grow each year. 


Our values 

Our SMILE values are embedded in to our Company and ensures our teams work strongly together. You and all of our colleagues will ensure that the Hays Travel values are demonstrated at all times. 

  • Supportive 
  • Motivational 
  • Innovative 
  • Loyal 
  • Excellent

What it’s like to work for us? 

Whichever location or department you work in, our people are always at the heart of everything we do. We offer a range of training programmes to help you progress personally and professionally, as we know the benefits of promoting and rewarding our hardworking colleagues are extremely important. 

Of course, it's not all about work, we're very sociable and there are always lots of team nights-out and company parties. Plus, there are opportunities to travel abroad on educational trips, and you can also take advantage of our colleague discount when booking your own holidays. 


Hays Travel is committed to safeguarding and promoting the welfare of all colleagues. As an accredited employer provider of apprenticeships, we undertake basic checks through the Disclosure and Barring Service (DBS) to ensure the safety of our apprentices for relevant roles.