Regional Marketing Executive

If you are a creative and driven individual with a passion for marketing and a desire to make an impact in the travel industry, we want to hear from you!

We are looking for a dynamic and forward-thinking Marketing Executive to join our rapidly expanding regional team and are seeking passionate executives to join us.

About the role

In this role, you will play a pivotal part in leading initiatives, you will be responsible for managing local and regional branch budgets, ensuring the effective allocation of resources to maximise marketing impact. You will also monitor and analyse the return on investment (ROI) for campaigns, providing actionable insights to optimise future strategies.

As a key member of a fast-paced team, you will collaborate closely with our graduates and apprentices, offering guidance and motivation while driving creative ideas for new campaigns. Your role will involve not just the execution of campaigns but also the generation of fresh ideas to engage local markets, boost brand presence, and ultimately drive business growth.

To succeed in this role, you’ll need to be a proactive, innovative thinker with a keen eye for detail. You should be confident in managing budgets, measuring campaign success, and inspiring a growing team.

We're looking for someone with a knack for bringing fresh perspectives to the table and a genuine passion for both the Hays Travel brand and its diverse customer base.

Key Responsibilities include:

• Manage local and regional branch marketing budgets, ensuring effective allocation and tracking of spend.
• Monitor and analyse ROI for marketing campaigns, providing recommendations for improvement.
• Develop and execute new and innovative marketing campaigns tailored to local and regional needs. Supporting and developing branches, collaborating closely with the retail team executing and developing strategic marketing plans that align with business objectives and target audience needs, while also being adaptable to changing market conditions.
• Working collaboratively with other Hays Travel departments to facilitate additional activities, promotions, and events.
• Brief and oversee creative work to ensure campaigns are executed to the highest standards.
• Facilitate the production of brochures and direct mailers, ensuring accuracy and timely delivery.
• Assist in developing recruitment strategies and opportunities within your local region.
• Conduct competitor analysis to identify opportunities and implement strategies across our network.
• Liaise with local airports and ports to develop strategic marketing strategies for your area.

Competencies Required:

• At least 2 years’ experience in marketing - ideally in a local/regional context, is desirable.
• The ability to think outside the box, generate innovative ideas, and create compelling content that captures attention and resonates with the target audience.
• Strong organisational skills executing marketing campaigns within budget and timeline constraints.
• Excellent written and verbal communication skills – as well as attention to detail
• Decisive and accurate with ability to take a lead role in tasks
• Strong desire for personal development
• Ability to inspire and motivate others, particularly within a fast-paced, growing team.

If you’re ready to take on a challenging yet rewarding role in an ever-evolving environment, and you’re passionate about shaping the future of our marketing efforts, we want to hear from you!

General

• To undertake any other duties that may fall into the job criteria
• To treat all employees, customers and suppliers with dignity and respect
• To live and demonstrate Hays values and our special culture
• To conform with all company policies and procedures including Health and Safety
• This job description is not intended as an exhaustive list of all duties and responsibilities of the post but simply reflects the key areas involved

We are a collaborative team with a strong passion for the work that we deliver.

About Us

As the UK’s largest independent travel agency, Hays Travel specialises in providing good value, quality holidays, alongside excellent customer service. We work with all leading suppliers and can package holidays that include hotels, flights, cruises, tours, attraction tickets, and more. We have over 470 Branches throughout the UK and our Head Office based in Sunderland, is home to tour operator teams, finance, marketing, people/HR and IT, plus many more. We have been operating for over 40 years, and continue to grow each year.

Our values

Our SMILE values are embedded in to our company and ensure our teams work strongly together. You and all of our colleagues will ensure that the Hays Travel values are demonstrated at all times.

• Supportive
• Motivational
• Innovative
• Loyal
• Excellent

What it’s like to work for us?

Whichever location or department you work in, our people are always at the heart of everything we do. We offer a range of training programmes to help you progress personally and professionally, as we know the benefits of promoting and rewarding our hardworking colleagues are extremely important.

Of course, it's not all about work. We're very sociable and there are always lots of team nights-out and company parties. Plus, there are opportunities to travel abroad on educational trips, and you can also take advantage of our colleague discount when booking your own holidays.

Hays Travel is committed to safeguarding and promoting the welfare of all colleagues. As an accredited employer provider of apprenticeships, we undertake basic checks through the Disclosure and Barring Service (DBS) to ensure the safety of our apprentices for relevant roles.