Marketing Campaign Specialist

Posted 28 March 2024
Business Area Marketing

Job description

Job title: Marketing Campaign Specialist

Reporting to: Marketing Operations Manager


Role Summary

An exciting opportunity for a Marketing Campaign Specialist to join Hays Travel’s highly focused marketing team. The successful candidate will report to the Marketing Operations Manager.

Our ideal candidate is someone who thinks about what the possibilities are across the marketing mix and can offer solutions to meet objectives, requirements, and challenges. Someone who can bring new ideas to the table and is passionate about the Hays Travel brand and its customers. The candidate will be truly immersed in the travel industry, have a passion for travel & understand its complexities.

We are a collaborative team with a strong passion for the work that we deliver. Our Marketing Team is growing, bringing new faces & talents, making this a great time to join us and really have a chance to make a big impact within the company.


Key Responsibilities

*         Managing and implementing marketing campaigns, measuring and reporting on results

*         Working closely with internal stakeholders and suppliers to create and manage campaigns within set budgets

*         Collaborative working with the marketing department specialised functions to gather expert inputs to the marketing plans

*         Briefing and overseeing the work to creative to deliver the campaign to the execution stage

*         Writing, editing, and proofreading copy for promotional materials in marketing campaigns

*         Delivering regular reports of campaign results, including web analysis and evaluation of KPIs

*         Ensuring accuracy of marketing materials and providing sign off as required

*         Leveraging data to inform new campaigns and evaluating existing campaigns

*         Competitor monitoring to understand opportunities available


Competencies Required

*         At least 2 years’ experience in coordinating and leading marketing campaigns is strongly desired

*         Experience of the full marketing mix and ability to implement a plan and report on performance

*         Decisive and accurate with ability to take a lead role in tasks

*         Desire to work to targets and over-exceed

*         To be positive in what we think, say and do

*         Strong organisational and time management skills

*         Strong written and verbal communication

*         Attention to detail and quality

*         Proactive with the ability to take initiative

*         Strong desire for personal development

*         Representing the company with a professional, helpful, knowledgeable, proactive attitude



*         To undertake any other duties that may fall into the job criteria

*         To treat all employees, customers and suppliers with dignity and respect

*         To live and demonstrate Hays values and our special culture

*         To conform with all company policies and procedures including Health and Safety

*         This job description is not intended as an exhaustive list of all duties and responsibilities of the post but simply reflects the key areas involved.


Our values 

Our SMILE values are embedded in to our Company and ensures our teams work strongly together. You and all of our colleagues will ensure that the Hays Travel values are demonstrated at all times.

  • Supportive
  • Motivational
  • Innovative
  • Loyal
  • Excellent

What it’s like to work for us? 

Whichever location or department you work in, our people are always at the heart of everything we do. We offer a range of training programmes to help you progress personally and professionally, as we know the benefits of promoting and rewarding our hardworking colleagues are extremely important.

Of course, it's not all about work, we're very sociable and there are always lots of team nights-out and company parties. Plus, there are opportunities to travel abroad on educational trips, and you can also take advantage of our colleague discount when booking your own holidays.


Hays Travel is committed to safeguarding and promoting the welfare of all colleagues. As an accredited employer provider of apprenticeships, we undertake basic checks through the Disclosure and Barring Service (DBS) to ensure the safety of our apprentices for relevant roles.