Job description

We’re looking to welcome another Digital Marketing Executive to the Hays Travel family! This exciting role will focus on email marketing where you can take part in projects that will revolutionise email marketing journeys in the bustling travel sector.

Your day-to-day responsibilities will be to create optimised email campaigns for many of our exciting travel partners and report on campaigns and triggered journeys. Plus, working alongside the CRM and Customer Insights Manager and the CRM team, you will learn about data segmentation, and be part of the team responsible for transforming how Hays Travel communicate with both customers and prospective customers.

What does this role involve?

Working with the CRM and Customer Insights Manager on the wider CRM/email marketing strategy and being given an area to be responsible for
Analyse previous campaigns and make data-driven suggestions on how to improve
Deep dive into the customer journeys we currently have and identify any friction points so we can serve our customers the best journeys possible
Create stunning email campaigns for our suppliers which are created with optimisation in mind

A little about you

Essential skills:

Have previous experience working in email marketing
Be a creative problem solver
Be driven by data and results
Have meticulous attention to detail
Have an understanding of GDPR
Have handled large quantities of first-party data
Have excellent communication skills (written and verbal)

Desirable skills:

HTML
Basic Adobe PhotoShop/InDesign skills
Understanding of data segmentation

Values

Our SMILE values are embedded into our Company. You will ensure that the Hays Travel values are demonstrated at all times and that others follow this standard:

Supportive
Motivational
Innovative
Loyal
Excellent

This job description is not intended as an exhaustive list of all duties and responsibilities of the post but simply reflects the key areas involved

Hays Travel is committed to safeguarding and promoting the welfare of all colleagues. As an accredited employer provider of apprenticeships, we undertake basic checks through the Disclosure and Barring Service (DBS) to ensure the safety of our apprentices for relevant roles.