Digital Marketing Executive

Posted 25 January 2022
Business AreaMarketing

Job description

As the UK’s largest independent travel agency, Hays Travel specialise in providing good value, quality holidays alongside excellent customer service. We work with all leading suppliers and can package holidays that include hotels, flights, cruises, tours, attraction tickets, and more. We have over 470 Branches throughout the UK and our Head Office based in Sunderland, is home to tour operator teams, finance, marketing, people/HR and IT, plus many more. We have been operating for over 40 years, and continue to grow each year.

Our values

Our SMILE values are embedded in to our Company and ensures our teams work strongly together. You and all of our colleagues will ensure that the Hays Travel values are demonstrated at all times.

  • Supportive
  • Motivational
  • Innovative
  • Loyal
  • Excellence

What it’s like to work for us?

Whichever location or department you work in, our people are always at the heart of everything we do. We offer a range of training programmes to help you progress personally and professionally, as we know the benefits of promoting and rewarding our hardworking colleagues are extremely important.

Of course, it's not all about work, we're very sociable and there are always lots of team nights-out and company parties. Plus, there are opportunities to travel abroad on educational trips, and you can also take advantage of our colleague discount when booking your own holidays.

What we are looking for?

We have an exciting opportunity to join our in-house marketing team, you will play a key role within the business executing campaigns across digital areas of the business including email and web. If this sounds like the perfect role for you, we would love to hear from you.


What will be your key responsibilities?

  • Plan & activate digital marketing activity for Hays Travel
  • Working with a range of stakeholders across the business, e.g. customers (internal & external), suppliers and colleagues
  • Working within a vibrant team to ensure campaign deadlines and objectives are achieved
  • Building and updating website content across a number of internal and external CMS platforms
  • Planning, building and dispatching email communications across a number of segments
  • Reporting and analysis of campaign performance
  • Research, awareness and identification of new developments and trends within the Digital Marketing industry for continual expansion, growth and improvement, individually and for Hays Travel’s marketing activities
  • Contributing to long term marketing plans and strategies
  • Perform general clerical duties

What competencies we are looking for?

  • Good knowledge & understanding of broader digital marketing channels
  • Excellent communication, analytical and organisational skills
  • Understanding & awareness of digital marketing tools and reporting suites (Google Analytics, ESPs, CMS systems, etc.)
  • Ability to work alone but also effectively as part of a team and with other departments, working together towards a common goal
  • Excellent customer service and client management skills
  • Good attention to detail
  • Positive working attitude and desire to put forward ideas and implement positive changes to working practices as required

What experience we are looking for?

  • Knowledge and understanding of travel and digital marketing industries is desirable
  • Marketing, Digital or Business degree or professional qualification is desirable
  • Skilled marketing professional with 2+ years’ experience in Digital Marketing channels is strongly desired (ideally in search, email or website marketing roles)



Ref: Hays2