Cruise Product Executive
- Posted 10 November 2023
- LocationSunderland
- Business Area Cruise
- Reference028782
Job description
Role Summary
We currently have an exciting opportunity in our Cruise Commercial department to join our Cruise Product team. You will play a key role within the business ensuring that we have a competitive product offering that is effectively marketed across all advertising channels.
To assist in the general co-ordination of product in both an online and offline environment. This is be achieved by working with the Cruise Product Manager, putting the resulting product to market with effective communication with the sales and marketing teams.
If this sounds like the perfect role for you, we would love to hear from you!
Key duties and responsibilities;
- Maximising overall sales throughout the group, by identifying product that would be suitable to market, with the support from the suppliers.
- Responsible for the sourcing and pricing of Cruise Product for Retail and Hays Tour Operating. This product will be used in marketing mediums including, but not limited to:Brochures, WOW offers for Facebook, POS, Social Media, Online Campaigns e.g. Travelzoo/Holiday Pirates, Direct Mailers, E-shots, Website, Press, Billboards, Radio, TV
- This includes the sourcing of up to date and relevant imagery to be used in all mediums
- Maintain the Hays Cruise website, and use Google Analytics and reporting systems to understand what is working well
- Support and assist the Sales and Support teams with queries on marketed product and general supplier questions
- Familiarisation of internal and external land and airline suppliers to gain an understanding of their strongest campaigns or offers to ensure the best product is selected
- Completion of competitor analysis to understand where we have the strongest offers, and to identify product gaps, feeding back findings to the Cruise Product Manager.
- Following Marketing and Creative request procedures to ensure exposure of product
- Leverage relationships with suppliers to monitor industry trends and make recommendations resulting in a competitive advantage position in the industry.
- Ensure online product content is produced in an accurate, attractive, and efficient manner.
- Any additional ad-hoc duties
Skills Required
- Good customer service skills
- Good product knowledge
- IT literate and a competent user of Microsoft Word, Excel, Outlook, and in-house systems
- Ability to prioritise workload and work to deadlines, including a high attention to detail
- Ability to work within a team
- Ability to work under own initiative
- Good organisational skills
- Effective communicator
- Have a positive, proactive approach to problem solving
- Ability to adapt quickly to new situations due to the fast paced, dynamic and varied nature of the department and role.
About Hays Travel
As the UK’s largest independent travel agency, Hays Travel specialises in providing good value, quality holidays alongside excellent customer service. We work with all leading suppliers and can package holidays that include hotels, flights, cruises, tours, attraction tickets, and more. We have over 470 Branches throughout the UK and our Head Office based in Sunderland, is home to tour operator teams, finance, marketing, people/HR and IT, plus many more. We have been operating for over 40 years, and continue to grow each year.
Our values
Our SMILE values are embedded in to our company and ensure our teams work strongly together. You and all of our colleagues will ensure that the Hays Travel values are demonstrated at all times.
- Supportive
- Motivational
- Innovative
- Loyal
- Excellent
What it’s like to work for us?
Whichever location or department you work in, our people are always at the heart of everything we do. We offer a range of training programmes to help you progress personally and professionally, as we know the benefits of promoting and rewarding our hardworking colleagues are extremely important.
Of course, it's not all about work. We’re very sociable and there are always lots of team nights-out and company parties. Plus, there are opportunities to travel abroad on educational trips, and you can also take advantage of our colleague discount when booking your own holidays.
Hays Travel is committed to safeguarding and promoting the welfare of all colleagues. As an accredited employer provider of apprenticeships, we undertake basic checks through the Disclosure and Barring Service (DBS) to ensure the safety of our apprentices for relevant roles.