Cruise Commercial & Product Executive

Posted 20 June 2024
Business Area Admin

Job description

Role Summary

The aim of this role is to pro-actively manage and develop existing/new supplier relationships to increase sales levels as well as identifying product. Maximise our earning potential for the Group by negotiating the best commercial terms along with additional marketing and funding support from our suppliers. 

To assist in the general co-ordination of product in both an online and offline environment. This is be achieved by working with the Cruise Commercial Manager, Hays Beds, Hays Transfers, 3rd Party Suppliers and Airline suppliers and putting the resulting product to market with effective communication with the sales and marketing teams. 


Key Responsibilities 


  • Negotiate commercial terms with suppliers to ensure where possible guaranteed overrides, targeted overrides, marketing funds, tactical offers / exclusives and staff incentives are negotiated and communicated where appropriate. 
  • Maximising overall sales throughout the group, by identifying product that would be suitable to market, with the support from the suppliers. 
  • Meet with suppliers to build and maintain supplier relationships. 
  • Hold weekly market trend discussions with suppliers and effectively communicate market position to line manager, in preparation for weekly trading meetings. 
  • Support relationship management with the Sales, Product and Marketing departments to ensure funding opportunities from suppliers are maximised in order for personal and department KPI’s to be achieved. 
  • Raise sponsorship funds from suppliers for Hays and Independence Group Conferences. 
  • Deal with branch queries for suppliers such as commission, price matches, errors, and general queries and use problem solving skills to bring to resolution. 
  • Continual review of all internal processes and procedures, ensuring agreed departmental processes and procedure documents are maintained 
  • Gain full understanding of the different trading divisions within the group and their working practices 
  • Schedule and complete one to one sessions and appraisals for direct reports in line with company policy.  Provide necessary feedback to manager 
  • Support the management of the day-to-day operation of the department. 
  • Providing exceptional customer service at all times. 
  • Willingness to participate in and deliver training appropriate to own development. 
  • Effectively perform administrative duties. 
  • Participate in ad-hoc duties or prepare ad-hoc information where required 




  • Maximising overall sales throughout the group, by identifying product that would be suitable to market, with the support from the suppliers. 
  • Responsible for the sourcing and pricing of cruise Product from a Hays Tour Operating perspective. This product will be used in marketing mediums including, but not limited to: 
  • Brochures 
  • WOW offers for Facebook 
  • POS 
  • Social Media 
  • Online Campaigns e.g. Travelzoo/Holiday Pirates 
  • Direct Mailers 
  • E-shots 
  • Website 
  • Press 
  • Billboards 
  • Radio 
  • TV 

This includes the sourcing of up to date and relevant imagery to be used in all mediums 

  • Maintain the Hays Cruise website, and use Google Analytics and reporting systems to understand what is working well 
  • Support and assist the Sales and Support teams with queries on marketed product and general supplier questions 
  • Familiarisation of internal and external land and airline suppliers to gain an understanding of their strongest campaigns or offers to ensure the best product is selected 
  • Completion of competitor analysis to understand where we have the strongest HTOL offers, and to identify product gaps, feeding back findings to the Cruise Commercial Manager. 
  • Following Marketing and Creative request procedures to ensure exposure of product 
  • Production of Facebook offers for Long haul 
  • Sourcing specific offers for any cruise  Mailers/WOW offers/Social 
  • Completing Booking Audits on a daily basis to report on how many bookings are going through HTOL and other cruise competitors 
  • Any additional ad-hoc duties 


Technical Skills Required 

  • IT software packages including Microsoft Office and Outlook as well as in-house systems & reporting tools 
  • File management skills 
  • Web navigation skills 
  • E-mail management skills 


Qualifications / Experience Required 

  • Previous travel industry experience ideally within a commercial role. 
  • Excellent travel product knowledge 


Competencies Required 

  • Excellent communication, persuasive negotiation and influencing skills 
  • Highly motivated, confident and committed 
  • Upbeat, enthusiastic and positive attitude with a commitment to contribute to the growth of the business 
  • Strong stakeholder engagement skills 
  • Relationship management 
  • Exceptional interpersonal and teamwork skills 
  • A real passion for delivering consistent, exceptional customer service 
  • Results focused 
  • Strong commercial skills and awareness 
  • Well organised and able to manage a range of responsibilities, prioritising tasks as required 
  • Excellent verbal and written communication skills and ability to liaise with all levels of staff from branch level to Director 
  • Excellent knowledge of the travel industry. 
  • Ability to work towards individual and team sales targets 
  • Good accuracy and numerical skills 



  • To undertake any other duties that may fall into the job criteria 
  • To conform with all company policies and procedures including Health and Safety 
  • To treat all employees, customers and suppliers with dignity and respect 
  • This job description is not intended as an exhaustive list of all duties and responsibilities of the post but simply reflects the key areas involved 


About Hays Travel

As the UK’s largest independent travel agency, Hays Travel specialises in providing good value, quality holidays alongside excellent customer service. We work with all leading suppliers and can package holidays that include hotels, flights, cruises, tours, attraction tickets, and more. We have over 470 Branches throughout the UK and our Head Office based in Sunderland, is home to tour operator teams, finance, marketing, people/HR and IT, plus many more. We have been operating for over 40 years, and continue to grow each year.

Working with us?

Whichever location or department you work in, our people are always at the heart of everything we do. We offer a range of training programmes to help you progress personally and professionally, as we know the benefits of promoting and rewarding our hardworking colleagues are extremely important.

Of course, it's not all about work. We’re very sociable and there are always lots of team nights-out and company parties. Plus, there are opportunities to travel abroad on educational trips, and you can also take advantage of our colleague discount when booking your own holidays.

Hays Travel is committed to safeguarding and promoting the welfare of all colleagues. As an accredited employer provider of apprenticeships, we undertake basic checks through the Disclosure and Barring Service (DBS) to ensure the safety of our apprentices for relevant roles.