Assistant Head of Cruise

Posted 05 January 2024
Business Area Cruise

Job description

The Assistant Head of Cruise is responsible alongside the Head of Cruise for the performance of Cruise throughout the group ensuring we have a strong offering, taking ownership to drive growth of Cruise business across the Group including Vista Cruise Product.


Role Summary

This role is responsible for growth of overall cruise business and development of the product which include Vista Cruise. Manage all cruise commercial relationships and the cruise contact centre, driving sales, overrides and product from all suppliers. Ensure Vista cruise product is produced, priced, and marketed to the key distribution channels and to deliver optimum results.


Main Responsibilities

  • Increase group market share of cruise.
  • Build strong working relationships with suppliers to ensure that they see our sales channels as essential distribution, receiving commercial gain because of our unique relationship.
  • Secure funding as required to meet cruise budgets and forecasts, for marketing and events.
  • Responsible for monitoring competitors tactical pricing on an ongoing basis with a view to ensure that the products of ownership remain in line and are profitable.
  • Build a relationship with marketing, to ensure products are featured as part of the marketing plan for both online & offline and understand the value of activity versus spend.
  • Understand emerging trends, within the Cruise sector to keep ahead of the marketplace.
  • Produce analytical reports as required to provide department statistical data.
  • Prepare and lead on Cruise in key trading & marketing meetings.
  • Report on all cruise sales verses budget for all divisions, whilst maintaining relationships with Heads of Service, divisional and regional sales managers.
  • Managing a cruise sales team to maximise sales revenue to meet or exceed budget.
  • Deputise for Head of Cruise and attend operational board and overseas conferences when required.


  • To undertake any other duties that may fall into the job criteria
  • To conform with all company policies and procedures including Health and Safety
  • To treat all employees, customers and suppliers with dignity and respect
  • This job description is not intended as an exhaustive list of all duties and responsibilities of the post but simply reflects the key areas involved

About Us

As the UK’s largest independent travel agency, Hays Travel specialises in providing good value, quality holidays, alongside excellent customer service. We work with all leading suppliers and can package holidays that include hotels, flights, cruises, tours, attraction tickets, and more. We have over 470 Branches throughout the UK and our Head Office based in Sunderland, is home to tour operator teams, finance, marketing, people/HR and IT, plus many more. We have been operating for over 40 years, and continue to grow each year.


Our values

Our SMILE values are embedded in to our company and ensure our teams work strongly together. You and all of our colleagues will ensure that the Hays Travel values are demonstrated at all times.

  • Supportive
  • Motivational
  • Innovative
  • Loyal
  • Excellence


What it’s like to work for us?

Whichever location or department you work in, our people are always at the heart of everything we do. We offer a range of training programmes to help you progress personally and professionally, as we know the benefits of promoting and rewarding our hardworking colleagues are extremely important.

Of course, it's not all about work. We're very sociable and there are always lots of team nights-out and company parties. Plus, there are opportunities to travel abroad on educational trips, and you can also take advantage of our colleague discount when booking your own holidays.


Hays Travel is committed to safeguarding and promoting the welfare of all colleagues. As an accredited employer provider of apprenticeships, we undertake basic checks through the Disclosure and Barring Service (DBS) to ensure the safety of our apprentices for relevant roles.