Apprentice - CRM & Email Marketing

Posted 22 January 2024
Business Area Marketing

Job description

Earn while you learn with our award winning training team   


This is an exciting apprenticeship opportunity within our marketing department to join our CRM team!


You will play a key role within the business ensuring that we have communications which is marketed across email, WhatsApp and SMS. If this sounds like the perfect role for you, we would love to hear from you! 


Key Responsibilities

  • Understanding multiple brands across land and cruise 
  • Reporting and analysis of campaigns  
  • Monitoring competitor activity 
  • Identify content gaps in email journeys 
  • Liaising and building relationships with a range of departments 
  • Working within a team of vibrant marketers to ensure campaigns achieve deadlines and objectives 
  • Additional ad-hoc duties  

Competencies Required

  • A good team player 
  • Good organisational skills with the ability to prioritise own workload 
  • A clear and effective communicator with the ability to liaise with internal and external customers 
  • Ability to build relationships with customers, providing exceptional customer service at all times 
  • Analytical and problem solving skills 
  • Ability to work as part of a team in a dynamic and vibrant department 
  • Strong team player who is supportive and strives for success for themselves and their team 
  • An enthusiastic and positive approach to learning and progressing within the company 


Technical Skills Required

  • Basic knowledge of computer systems i.e. Microsoft Word and Excel with the ability to utilise its key functionalities 
  • Strong attention to detail and accuracy skills 
  • File management skills 
  • Web Navigation Skills 


Qualifications/Experience required 

  • English & Maths grade 4 or above 



  • To be committed and dedicated to completing the customer service Apprenticeship programme within the 12 month timescale, attending all relevant training workshops 
  • To undertake any other duties that may fall into the job criteria 
  • To conform with all company policies and procedures including Health and Safety 
  • To treat all employees, customer and suppliers with dignity and respect 


About Hays Travel 


As the UK’s largest independent travel agency, Hays Travel specialise in providing good value, quality holidays alongside excellent customer service. We work with all leading suppliers and can package holidays that include hotels, flights, cruises, tours, attraction tickets, and more. We have over 470 Branches throughout the UK and our Head Office based in Sunderland, is home to tour operator teams, finance, marketing, people/HR and IT, plus many more. We have been operating for over 40 years, and continue to grow each year. 


Our values 


Our SMILE values are embedded in to our Company and ensures our teams work strongly together. You and all of our colleagues will ensure that the Hays Travel values are demonstrated at all times. 

  • Supportive 
  •  Motivational 
  •  Innovative 
  • Loyal 
  •  Excellence 


What it’s like to work for us? 


Whichever location or department you work in, our people are always at the heart of everything we do. We offer a range of training programmes to help you progress personally and professionally, as we know the benefits of promoting and rewarding our hardworking colleagues are extremely important. 


Of course, it's not all about work, we're very sociable and there are always lots of team nights-out and company parties. Plus, there are opportunities to travel abroad on educational trips, and you can also take advantage of our colleague discount when booking your own holidays. 


This job description is not intended as an exhaustive list of all duties and responsibilities of the post but simply reflects the key areas involved 


Hays Travel is committed to safeguarding and promoting the welfare of all colleagues. As an accredited employer provider of apprenticeships, we undertake basic checks through the Disclosure and Barring Service (DBS) to ensure the safety of our apprentices for relevant roles.